Insights

Why a One-Time Salesforce Implementation Isn’t Enough Many organizations treat Salesforce as a one-time implementation, and that’s where things start to break down. They launch it, train users, and move on. However, businesses evolve far

Every successful Salesforce implementation needs a North Star, a clear guiding direction that keeps decisions aligned, priorities grounded, and teams moving toward measurable outcomes. Stakeholder input is a critical source of insight, but feedback alone

Salesforce is a powerful platform, but power without direction rarely leads to success. Too often, organizations launch Salesforce without clearly defining why they are implementing it. Without a shared set of business goals, KPIs, and

As we wrap up 2025, we’re taking a moment to reflect on a year that truly defined what it means to be part of the Platinum Cubed (P3) team. This year was marked by meaningful

Managing SPVs and FoFs requires the right CRM. Many wealth managers find their current system no longer fits their workflow. This guide compares Salesforce and Affinity for private equity teams and investment firms. Most firms

Salesforce and DealCloud are both leading customer relationship management (CRM) platforms widely used by private equity firms, venture capitalists, and investment bankers. At Platinum Cubed, we bring deep expertise in CRM strategy and implementation to